jeudi 28 octobre 2010


Yeah, I am late, but if I still laugh after the 100th viewing, then you will too.

Taco Bell, when you are a French girl living in New York, it's like Qdoba. You are curious but you never convince yourself to go and you always end up in a store buying cheese and bread and red wine (more or less).

But when, on my way to Vermont two weeks ago, three people with their eyes wide open asked me "WHAAAAT, you never tried Taco Bell?" as if they just heard that I knew who killed Kennedy but never said a word about it, I had to take little bite on my boyfriend's mellow and half cold chicken taco.

Taco Bell, I've tried, and I disapprove.

Too bad I did not have my guitar, I could have filmed an awesome video. Note to myself: an unexpected ending IS a key to the success of a viral video.

Thank god I don't have to eat all that, though. Where is the closest cheese store????

http://www.youtube.com/watch?v=-uwY3sjqYX0

lundi 25 octobre 2010


The complex question of Internet and privacy explained in a few words thanks to the sophisticated Venn Diagram. Say no more.




Where does your food come from?


This is the chicken or egg dilemma (even of I have my own theory about this concept, and my answer is the egg, but this is not the question here).

FairFood International launched this viral campaign today to force people to question about where they food comes from. Everybody can just go on the website or on their facebook page, and film themselves while eating. the video is then slowed down and played backward. Interactivity, fun and wonder. We all want to know how that looks like to see ourselves eating backward.

No, this girl did not just create a donut with the power of her zygomatic bones.

By the way, where do donuts come from?..

http://www.youtube.com/watch?v=dLA2ofwpGdY&feature=related

mardi 12 octobre 2010

LEAVE. GAP. ALONE

Everything started on a a misty morning, October 4th. Innocent customers turned on their computer, looked quickly at their feeds on Facebook and liked one or two status and links on their friends' profile. Happy and dull, as always on the Wold Wide Web. But they didn't know what was waiting for them.

A heart failure, a panic attack, a wave of insults (and a dumb look while insulting a inanimate object). When they turned to www.gap.com.

Gap's creative team launched their new logo on their website on October 4th. Farewell to the oldschool navy blue logo with its typing-machine font. The blue became white, the white blue, the font round, and a weird blue square appeared on the top right. With this short introduction: here is our new awesome logo, and it will be everywhere, all the time, in our new campaign next month. Get used to it, kids (or something like that).

No surprise that soon after, more than a thousand people left comments on Gap's Facebook page, a majority of them disparaging. Two days after, the new boring corporate bank-looking logo disappeared, and Mrs Gap USA (let's call her Marka Hansen, not because it's a funny name, but because it's actually her name) sent a cry for help to Gap's customers, to come up with better design ideas.

And why not LEAVING GAP'S LOGO ALONE?

Ok, Gap lost 1% on his sales last year, comparing to Banana Republic and Old Navy, its little sisters.

But Gap has an old-school image. Like Levis. You pay a hundred bucks for a pair of jeans, sometimes more for a jacket. Would you like to see Levis jeans with a new pink or yellow label sewed on the back pocket? No, because Levis has the same products forever. And their denim is the same because it is good, and is good because it is the same.

Mrs Gap, focus on new wave commercials. Hire one or two IT girls to wear Gap trousers, smile a bit, and shake their booty right in the camera. Put some cool punchy new song also.

But leave the logo alone!

Source: http://adage.com/article?article_id=146417 ; http://finance.yahoo.com/family-home/article/110957/gap-changes-logo-why?mod=family-kids_parents